Major event · Enterprise IT · AI & data · Supply chain & logistics
NRF 2027: Retail's Big Show
- Dates
- 10–12 Jan 2027
- Where
- Jacob K. Javits Convention Center, New York, United States
- Attendees
- 41,000
- organizer claim, no edition stated
- Exhibitors
- 1,000
- 2027 organizer claim, more than 1,000
- Tickets
- From $3,200 until 30 Dec
- Format
- In person
Organized by National Retail Federation (NRF) · Official site · Checked 22 Oct 2026 against the organizer's pages · Sources
What it is
NRF's Big Show is the annual conference and expo of the National Retail Federation. It combines keynotes and tactical sessions with an expo of retail technology, services and startups. Add-on programs include Commerce Media Saturday, Supply Chain Sunday and AI Monday.
Who attends
Retail executives and teams in technology, merchandising, marketing, supply chain and store operations, plus solution providers. The organizer says more than 41,000 retail industry professionals attend every year and exhibitors reach decision-makers from more than 100 countries.
Who exhibits
A sample from the official 2027 exhibitor list. 1,000 exhibitors in total.
- Accenture
- ACI Worldwide
- Adobe
- Advantech
- Adyen
- Aetrex
- AfterShip
- Akeneo
- Algolia
- Amazon Web Services, Inc
- AMD
- American Express Company
- Beyond this sampleGet the exhibitor and attendee list →
Official lists: Exhibitors
NRF Retail's Big Show: common questions
When and where is NRF 2027: Retail's Big Show?
NRF 2027: Retail's Big Show runs 10–12 Jan 2027 in New York, United States, at Jacob K. Javits Convention Center.
How much does NRF Retail's Big Show cost?
- Expo Pass, non-retail non-member: USD 3,200 until Dec 30, 2026, USD 3,500 from Dec 31
- All-Access Pass, non-retail non-member: USD 3,800, limited to 2 people per company
- Expo Pass, non-retail NRF member: USD 2,000 until Dec 30, 2026, USD 2,100 from Dec 31
- All-Access Pass, non-retail NRF member: USD 2,600, limited to 5 people per company
- Retail Expo Pass for retailers: free until Dec 30, 2026, USD 100 from Dec 31
- Expo Pass includes the AI Stage and Exhibitor Big Ideas sessions but not keynotes or featured sessions
- Add-ons such as Commerce Media Saturday cost extra
Who attends NRF Retail's Big Show?
Retail executives and teams in technology, merchandising, marketing, supply chain and store operations, plus solution providers. The organizer says more than 41,000 retail industry professionals attend every year and exhibitors reach decision-makers from more than 100 countries.
Is there an exhibitor list for NRF Retail's Big Show?
Yes. The organizer publishes the exhibitor list on Map Your Show. The 2027 Expo Pass page says the Expo has more than 1,000 solution providers. It is an organizer claim, not a count from the exhibitor list.
Can I get the attendee list for NRF Retail's Big Show?
Organizers rarely publish one. EarlyHall builds it from public sources: exhibitor and speaker pages and social posts, plus the event app when you give us access. Each person is tagged with their role at the event and the source we found them in, and a listing is never presented as confirmed attendance. Lists start at $349 per event.
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