Major event · Startups & investors

Bits & Pretzels 2027

Name: Bits & Pretzels 2027
Start: 2027-09-27
End: 2027-09-29
Location: Trade Fair Grounds and Oktoberfest, Munich

Dates: 27–29 Sept 2027
Where: Trade Fair Grounds and Oktoberfest, Munich, Munich, Germany
Attendees: 7,500; Organizer cap, 2027 pages
Exhibitors: 250; Organizer figure, no edition stated
Tickets: From €820 until 31 Dec
Format: In person

Organized by Startup Events GmbH · Official site · Checked 22 Oct 2026 against the organizer's pages · Sources

What it is

Bits & Pretzels is a founders festival in Munich. Two conference days run at the trade fair grounds, and the third day is held at the Oktoberfest. The organizer limits attendance to 7,500 and sells matchmaking, speed dating and table-captain meetings to produce founder, investor and corporate meetings.

Who attends

Founders, startup investors (VCs, business angels, LPs) and corporate decision makers. The organizer states about 3,000 founders, 1,700 investors and 600 corporate decision makers attend regularly, and 250 startups exhibit. A separate CIO AI Summit is part of the event. These figures are on the 2027 pages with no edition stated.

Go ifYou sell to early-stage and growth startups, or you sell software, services or advisory to German corporates and want meetings with their innovation and IT leads. Partner packages (booths from 2 x 2 m, lounges) suit vendors that want brand presence with founders and investors.

Skip ifYou sell to established enterprises outside the startup ecosystem, or you need a product-focused exhibition floor. Most exhibitors are startups, and the program centers on funding and networking.

Who exhibits and sponsors

A sample from the official Partner page, edition not stated exhibitor and sponsor list. 250 exhibitors in total.

sponsorSAP
sponsorPwC
sponsorDie Techniker
sponsorFraunhofer
sponsorEleven Labs
sponsorConduct AI
partnerBusiness Sweden
Beyond this sampleGet the exhibitor and attendee list →

Official lists: Exhibitors Sponsors Speakers

Bits & Pretzels: common questions

When and where is Bits & Pretzels 2027?

Bits & Pretzels 2027 runs 27–29 Sept 2027 in Munich, Germany, at Trade Fair Grounds and Oktoberfest, Munich.

How much does Bits & Pretzels cost?

Ecosystem ticket (agency, consultancy, corporate, law firm, freelancer): EUR 820 incl. VAT, Crazy Bird rate valid 1 Oct to 31 Dec 2026
Ecosystem ticket, Happy Bird rate: EUR 995 incl. VAT (1 Mar to 30 Aug)
Startup ticket: EUR 330 incl. VAT, for companies founded 2017 to 2027 with 1 to 250 employees, Crazy Bird rate
Investor ticket: EUR 1,150 incl. VAT, Crazy Bird rate
VIP ticket: EUR 5,330 incl. VAT, Crazy Bird rate
Student ticket: EUR 169 incl. VAT, application with valid student ID, Crazy Bird rate
Alumni rate for 2026 attendees ended 21 Oct 2026
Later rates (Late Bird, Final Offer) are named on the ticket page, prices not shown yet

Who attends Bits & Pretzels?

Is there an exhibitor list for Bits & Pretzels?

Yes. The organizer publishes the exhibitor list. The organizer states '250+ startups exhibit every year' and 'a total of 250 companies is exhibiting throughout the venue'. No edition is stated.

Can I get the attendee list for Bits & Pretzels?

Organizers rarely publish one. EarlyHall builds it from public sources: exhibitor and speaker pages and social posts, plus the event app when you give us access. Each person is tagged with their role at the event and the source we found them in, and a listing is never presented as confirmed attendance. Lists start at $349 per event.

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Within 3 business days, we send back 10 Bits & Pretzels attendees who fit your offer, with the reason each one qualifies.